04/18/2008 – At this year’s PR Report Awards, the most prestigious award in the German PR sector, Stockheim Media wins the category “Personalities in the Public Eye”. Stockheim Media was awarded for its campaign “Lord of the Tractors”, developed and implemented for the positioning of Martin Richenhagen, the CEO of their client AGCO.

AGCO, listed manufacturer of agricultural equipment (Atlanta/USA), operates globally. The target audience of the campaign is investors in the core markets of the AGCO brands Fendt, Challenger, Massey Ferguson, and Valtra. Therefore, top priority has been given to the business and finance media in Europe, Asia, as well as North and South America. Already after 18 months the campaign led to more than a doubling of the number of European investors and shareholders of AGCO. The personable manner in which the head of AGCO was presented was particularly praised by the jury.

>>See report on www.prreport.de

>>PR Report Awards 2008 Video